As Distrust of Retailer-Hosted Reviews Grows, Independent Sites Become More Popular

In many ways, consumers have never had it better. It used to be that simply learning about the available product options would take a lot of hard work, and tracking down the best suppliers to use was even harder. Today, thanks to the proliferation of online marketplaces like that at, it can seem a lot easier to make satisfying purchasing decisions than it used to in the past.

At the same time, many consumers today feel that the potential they see before them is not ever being realized. Researching and shopping on the Internet can come to feel like a bit of an illusion, where the promised benefits are less likely to materialize than might be hoped.


There are a number of reasons for this, some of which can be accounted for and overcome. One of the most common sources of frustration among consumers today, for example, is a lack of reliable, trustworthy online reviews. Although retailers like Amazon make a big show of providing their users with all of the perspectives they could want, this often turns out to be something of a sham.

The problem is that many reviewers on such sites, particularly in recent times, are provided with product samples and other means of influencing what they say. While some reviewers will disclose these conflicts of interest voluntarily and up front, not all of them do. In addition, even those who do make it obvious when they might have been swayed by ulterior considerations still contribute directly to the overall ratings that so many users rely on.

All of these things, taken together, can make many online shoppers feel like they are not making the most of their time or their budgets. Truthful and Honest Product Reviews, on the other hand, can be just what is needed to do away with these issues and making shopping online the rewarding experience it ought to be.

Because of that, sites that specialize in nothing but trustworthy product reviews have become much more popular in recent times. Instead of relying on retailers that might have reasons to boost particular opinions over others, online shoppers are increasingly checking out sites like Reviewz Rock.

A few minutes spent at a website like Our Reviewz Rock can provide a lot more in the way of reliable information, many believe, than hours spent trawling through consumer reviews at retailers. What can initially seem like a real drawback of shopping online, it turns out, can be overcome with a little effort.